KQF - Leading the Way
With an Asian culture several generations ahead of Britain’s, coupled with a western bias towards convenience foods, South Africa is leading the way in Asian-type blended processed foods.
Pasture Limited, trading as KQF, picked up on this fact and decided to expand the scope of products and services within the UK and European markets.
KQF's vision is to produce authentic Halaal Food Products that are original in taste, appearance and quality. With almost half a century of collective industry experience, KQF was ready to make its mark and produce a high quality product to the quality conscious market in the UK.
The company has taken every step to ensure authenticity is carried through to the end consumer. During the initial six months of setting up the company, KQF flew in the expertise from Johannesburg. These technicians were responsible for setting up systems, processes and staff training for UK-based workers. KQF believes this investment was necessary, to ensure that everything about the product was both authentic and of the highest standard.
Since its formation in 2001, KQF has never looked back. The company believes its products are the best in the marketplace and like-for-like there exists no similar products that are produced to appease the quality conscious consumers out there. This is evident from the remarkable growth KQF has enjoyed since its inception.
KQF HAS ONE MAIN GOAL: TO PLEASE THE CONSUMER
With this in mind, KQF will tailor make products to satisfy consumer demand, taking into consideration taste, appearance and quality to provide an unparalleled range. KQF has set the industry standards by which other follow. Tastes change but quality endures. Efficient and high production standards guarantee quality and freshness. Add to this a passionate team who aim to please - what could you possibly demand more of.
KQF is looking to increase its market to the non-Asian and other broader consumer base. This will be achieved by the expansion of KQF into larger premises with state-of-the-art facilities and infusion of additional high tech equipment.
KQF IS CERTAINLY THE BEST IN WHAT IT DOES